| Original language | American English |
|---|---|
| State | Published - 1994 |
| Event | Association of Marketing Theory and Practice - Duration: Jan 1 1994 → … |
Conference
| Conference | Association of Marketing Theory and Practice |
|---|---|
| Period | 1/1/94 → … |
Disciplines
- Marketing
Advertisement Encoding: The Influence of Interactive Picture, Name, and Copy on Ad Recognition
Jacquelyn Warwick, Sheila Jones
Research output: Contribution to conference › Presentation