Abstract
Discusses the need for businesses to implement environmentally sound policy. Communication of such policy to both consumers and policy makers through appropriate measurement and reporting; Quality internal and external environmental communications to the green consumer as citizens, voters or employees; United Nations' call for companies to voluntarily undergo environmental audits.
| Original language | American English |
|---|---|
| Pages (from-to) | 1-6 |
| Journal | American Business Review |
| Volume | 15 |
| Issue number | 1 |
| State | Published - Jan 1997 |
Disciplines
- Marketing