Emerging Environmental Accountability

Jacquelyn Warwick; Mary Ann Reynolds

Emerging Environmental Accountability

Jacquelyn Warwick
, Mary Ann Reynolds

University of Puget Sound

Research output: Contribution to journal › Article › peer-review

Abstract

Discusses the need for businesses to implement environmentally sound policy. Communication of such policy to both consumers and policy makers through appropriate measurement and reporting; Quality internal and external environmental communications to the green consumer as citizens, voters or employees; United Nations' call for companies to voluntarily undergo environmental audits.

Original language	American English
Pages (from-to)	1-6
Journal	American Business Review
Volume	15
Issue number	1
State	Published - Jan 1997

Disciplines

Marketing

Cite this

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