Social Media Engagement Scores as a Comparative Measure of Social Media Between Corporations and Small- to Mid-size Businesses

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Mar 27 2019
Event	MBAA International Conference: Cultural Consciousness in Business - Palmer House Hilton Hotel, Chicago, United States Duration: Mar 27 2019 → Mar 29 2019 Conference number: 55 https://cdn.ymaws.com/mbaainternational.org/resource/resmgr/2023_conference/archived_programs/mbaa-program-2019-final-afte.pdf

Conference	MBAA International Conference
Country/Territory	United States
City	Chicago
Period	3/27/19 → 3/29/19
Internet address	https://cdn.ymaws.com/mbaainternational.org/resource/resmgr/2023_conference/archived_programs/mbaa-program-2019-final-afte.pdf

Keywords

@conference{750c41bd4d184fbe9311e48a38871e73,

title = "Social Media Engagement Scores as a Comparative Measure of Social Media Between Corporations and Small- to Mid-size Businesses",

keywords = "Social media engagement, Corporate communications, Small businesses, Mid-size businesses",

author = "Pichot, \{Kimberly S.\}",

year = "2019",

month = mar,

day = "27",

language = "American English",

note = "MBAA International Conference : Cultural Consciousness in Business ; Conference date: 27-03-2019 Through 29-03-2019",

url = "https://cdn.ymaws.com/mbaainternational.org/resource/resmgr/2023\_conference/archived\_programs/mbaa-program-2019-final-afte.pdf",

}

TY - CONF

T1 - Social Media Engagement Scores as a Comparative Measure of Social Media Between Corporations and Small- to Mid-size Businesses

AU - Pichot, Kimberly S.

N1 - Conference code: 55

PY - 2019/3/27

Y1 - 2019/3/27

KW - Social media engagement

KW - Corporate communications

KW - Small businesses

KW - Mid-size businesses

UR - https://digitalcommons.andrews.edu/pubs/1132

M3 - Presentation

T2 - MBAA International Conference

Y2 - 27 March 2019 through 29 March 2019

ER -