Social Media Engagement Scores as a Comparative Measure of Social Media Between Corporations and Small- to Mid-size Businesses

Research output: Contribution to conferencePresentation

Original languageAmerican English
StatePublished - Mar 27 2019
EventMBAA International Conference: Cultural Consciousness in Business - Palmer House Hilton Hotel, Chicago, United States
Duration: Mar 27 2019Mar 29 2019
Conference number: 55
https://cdn.ymaws.com/mbaainternational.org/resource/resmgr/2023_conference/archived_programs/mbaa-program-2019-final-afte.pdf

Conference

ConferenceMBAA International Conference
Country/TerritoryUnited States
CityChicago
Period3/27/193/29/19
Internet address

Keywords

  • Social media engagement
  • Corporate communications
  • Small businesses
  • Mid-size businesses

Disciplines

  • Business and Corporate Communications
  • Business Intelligence
  • Entrepreneurial and Small Business Operations
  • Management Information Systems
  • Technology and Innovation

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