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The Influence of Elaborative Encoding on Ad Recall: What Role Does Ad Congruity Play?

Research output: Contribution to conference › Presentation

Original languageAmerican English
StatePublished - 1995
EventAssociation of Marketing Theory and Practice Conference -
Duration: Jan 1 2007 → …

Conference

ConferenceAssociation of Marketing Theory and Practice Conference
Period1/1/07 → …

Disciplines

  • Marketing

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